// CONTACT
Levi’s Global Packaging System
CHALLENGES
The challenge was to design a tag system for the global Levi Strauss collection, one that would push the modern side of Levi's while maintaining its heritage brand roots. RESULTS
I created a flexible system that balances modernity with a heritage feel. I accomplished this balance through a combination of clean type, creative use of the brand shapes, and printing techniques.Photography by Sherry Heck.
![](https://freight.cargo.site/t/original/i/b2704c8d70db2517258790aed677f5f76ef738cecf6f9b30ca2606a782036037/LevisPkg_grid.jpg)
![](https://freight.cargo.site/t/original/i/37b270a379963398be977e1b49d787ad93e7d99b73944fc58dc04267bd54c7a9/IMG_9563_rev_sm.jpg)
![](https://freight.cargo.site/t/original/i/ddbe358a51cd5c067cfb61d2e9ed1a268f3c64d7479ca722299001c6ac3f7579/LevisPkg_3.jpg)
![](https://freight.cargo.site/t/original/i/54728fbfdfdf56d0abdb7f19808411b1c80619cc30d4d49374400940993ddcd2/LevisPkg_4.jpg)
![](https://freight.cargo.site/t/original/i/5f5664c1b86ae21c8b623bdfcbaa6e8de10f77363a923a228228b7cb4572719e/IMG_9562revsm.jpg)
![](https://freight.cargo.site/t/original/i/9be1f6da02ad0ca49f7ecc952e5657034e0784d39615f43c9c1a5c37fc48addf/IMG_9427revsm.jpg)
![](https://freight.cargo.site/t/original/i/897a3da0edd19a0f5c9747ff350db4f7f57d15bc7749a5cc0371165ededcf640/LevisPkg_2.jpg)