Levi’s Global Packaging System
CHALLENGESThe challenge was to design a tag system for the global Levi Strauss collection, one that would push the modern side of Levi's while maintaining its heritage brand roots.
I created a flexible system that balances modernity with a heritage feel. I accomplished this balance through a combination of clean type, creative use of the brand shapes, and printing techniques.
Photography by Sherry Heck.