Levi’s Global Packaging System 

CHALLENGES

The challenge was to design a tag system for the global Levi Strauss collection, one that would push the modern side of Levi's while maintaining its heritage brand roots. 

RESULTS

I created a flexible system that balances modernity with a heritage feel. I accomplished this balance through a combination of clean type, creative use of the brand shapes, and printing techniques.

Photography by Sherry Heck.